LF Mall, launched ‘My Fit’, 3D virtual fitting service
- the first
online shopping mall in Korea to launch virtual fitting service through
collaboration with CLO Virtual Fashion, a Korean startup company.
- Solution to the major obstacle of online shopping with
state-of-the-art technology in the era of the 4th Industrial Revolution
- Supported by Korea Textile Trade Association and
Korea Outdoor & Sport Industry Association as a revitalization project of
the textile fashion industry
LF Mall, the
official online shopping mall of Lifestyle brand LF (CEO: Kyu Sik Oh) launches
‘LF My Fit’, a new concept of 3D virtual fitting service on December 17, 2018.
In the era of
the 4th Industrial Revolution, as collaboration between fashion and technology
is attracting a lot of attention, LF Mall has cooperated with ‘CLO Virtual
Fashion’ and is making an effort to produce a solution to the problem of size
selection, one of the major obstacles in online shopping, through innovation that
adopts a 3D fashion design software ‘CLO’, and an online fitting solution, ‘Benefit
by CLO’, to its online shopping mall for the first time in Korea.
LF Mall has
undertaken this project as part of a Revitalization Project of Textile Fashion
Industry by Ministry of Trade, Industry and Energy (‘MOTIE’) in 2018 with the
support of Korea Textile Trade Association and Korea Outdoor & Sport
Industry Association. LF was selected under the program of ‘IT Fusion
On-demand Production’ of Revitalization Project of Textile Fashion Industry by
MOTIE in July and accelerated the development of technology with a grant of
300 million in Korean Won.
My Fit is a
customized 3D fitting service that creates two types of avatars for customers
with the customers’ information such as gender, height, weight and body figure
and implements virtual clothes for the customers’ avatars. It allows the
customers to check size, length, fit, silhouette, etc. My Fit service will
initially launch with LF’s representative brand, Hazzys Men and Women and will
be available by clicking on ‘My Fit’ button under product description page. LF
Mall provides ‘My Fit’ service on both online web pages and mobile apps, however,
the app will be available after the update.
Founded in
2009, CLO Virtual Fashion is a startup company specializing in 3D garment
design software and is the leading 3D market centering on CLO, the virtual
garment software which makes colorful patterns on the screen look real by
implementing the material and physical characteristics of the fabric. CLO
Virtual Fashion provided its official animation technology for the 2012 London
Olympic Games and with its superior technology, it continues to acquire new
customers including global fashion and furniture companies, game and movie
production companies and is expanding into global markets.
Managing Director Kwon Sung-hoon, the head of e-Retail Business Division
said, “LF Mall, together with CLO Virtual Fashion, a Korean Hidden Champion with
a unique technology, has decided to fully utilize LF Mall as a test bed to
overcome the inherent limitations of online shopping mall. The partnership is
expected to allow mutual development for both parties in that LF Mall can
utilize this partnership to lead an innovative lifestyle shopping mall in the
era of the 4th Industrial Revolution and CLO Virtual Fashion is provided with
a stepping stone with which it can prove its competitiveness of technology and
test its new initiatives.”
LF Mall, which
initially opened its doors under the name, “FashionLG.com,” in 2000, changed
its company name and sign to “LF Mall” in 2014. As a representative lifestyle
shopping mall in domestic fashion and retail industry, LF Mall introduces
various products based on its premium brand and continues to operate a
platform of contents and services that leads the trend, such as shopping
creators, 'suit for life’, video shopping, showrooms, etc.
Photo: Banner
image of special exhibition of LF Mall My Fit Service