LF’s Ba&sh Announces Actress Roh Yoon-seo as Brand Ambassador and Reveals “New French” Photoshoot
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- Roh Yoon-seo, rising star of A Crash Course in Romance, appointed brand ambassador
- Ba&sh reveals spring collection from “New French” photoshoot, fusing sporty elements with classic French styles
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Ba&sh, a contemporary French womenswear brand distributed in South Korea by the lifestyle culture company, LF, has revealed actress Roh Yoon-seo as its official ambassador, while unveiling its spring collection.
Ba&sh is recognized among South Korean customers for its effortless, yet sophisticated Parisian designs. By appointing actress Roh Yoon-seo as the face of its brand, it is now focused on its marketing activities. Roh Yoon-seo’s first photoshoot was centered on the theme of “New French”, which focuses on an individual’s natural charms to accentuate their inner beauty. The charm and inner beauty of Roh Yoon-seo were easily captured during the photoshoot, which was set up with her favorite activities, painting and photography.
A brand official at Ba&sh commented, “Roh Yoon-seo is a rising star with her natural beauty, acting skills, and artistic talents, while Ba&sh is the latest, most sought-after contemporary brand in Paris. By working together, our novel, yet chic spring collection is complete. Moving forward, we will work with Roh Yoon-seo to showcase true Parisian fashion in a style that is uniquely Ba&sh.”
Photo Description: Ba&sh 2023 SS Collection x Roh Yoon-seo photoshoot