LF’s Hazzys hosts the industry's first 3D virtual runway simultaneously in five Asian countries
- Visitors are invited to the front row of the virtual runway through the latest 3D design technology
- Expansion of customer and consumer contact points in the global markets of China, Taiwan, Vietnam and Singapore
- Promotion of eco-friendly fashion by minimizing environmental pollution through the innovation of a sample-less ‘green design’
Hazzys, a signature traditional casual brand of LF, a lifestyle-focused company, will present the 2021 Fall/Winter (21FW) collection on Hazzys’ official website (www.hazzys.com) by hosting the 'Hazzys Virtual Runway (HVR)', Korea's first 3D virtual runway, from 3 pm (Korea Standard Time) on the 6th.
The 21FW collection was designed under the concept of 'Hazzys' Adventures in Wonderland', taking after the tradition and culture of the Victorian era alongside the themes of 'Alice in Wonderland' and 'Young Victoria'. This new runway will provide a unique form of attraction through its portrayal of classic British culture in a futuristic way.
The Hazzys Virtual Runway is implemented through the latest 3D design technology and can be enjoyed in the palm of your hand anytime and anywhere by accessing the official website. In addition, it provides a unique experience by inviting all of its visitors to the front row, which has been the privilege of a select few for physical runways. This breaks the barriers of typical exclusive fashion shows of the past, allowing for the rise of something anyone can easily access and enjoy.
Also, for the first time in the industry, the Hazzys Virtual Runway will be held not only in Korea, but also in another four Asian countries including China, Taiwan, Vietnam and Singapore. Starting with China in 2007, Hazzys, which has established itself as a global fashion brand by diving into major Asian markets one after another, plans to communicate more actively with customers and consumers in the global market through the hosting of this runway.
Meanwhile, Hazzys put into practice its 'Green Design' by skipping the sample production process, which used to be a part of the runway preparation process. In addition, by introducing a 3D design system throughout the planning and manufacturing process of all products for the 21FW season, environmental pollution is expected to be reduced by an average of 55% compared to physical runways when it comes to manufacturing a piece of clothing. Hazzys plans to become a leader in eco-friendly innovation by preventing textile and energy waste, which have been pointed out as sources of environmental pollution in the fashion industry.
“The Hazzys Virtual Runway is a significant attempt in providing a place where everyone can enjoy the fashion scene together anywhere through the collaboration of new technology and existing traditions. We plan to continue various attempts outside the existing framework to showcase the changes and values that Hazzys pursues, such as improving customer experiences and practicing eco-friendly values through Green Design,” said Kim Hoon, LF’s Creative Director for the Hazzys brand.