LF

- Special membership service expected to enhance customer satisfaction and brand experience marketing

- All new members to receive 5% mileage accrual and special gifts according to the amount they spend

LF (CEO: Oh Gyu-Sik) announced on May 4 that it will launch an exclusive membership service and hold special events for its French beauty brand Buly 1803 at its Cheongdam Boutique.

The special membership service to be launched at Buly 1803’s Cheongdam Boutique is expected to enhance satisfaction for existing customers while attracting new customers by strengthening experiential marketing whereby they can fully experience the brand identity.

Buly 1803’s Cheongdam Boutique, the brand’s flagship store, is a perfect replica of its store in the Marais, a well-known historical district and tourist attraction in Paris. The flagship store’s exterior and interior design, completed by a French architect, as well as the use of locally-acquired vintage wood and marble have created a space where visitors can fully absorb the brand’s inspirations and vision.
Its membership service exclusive to the Cheongdam Boutique is open to all customers who can join by simply providing their phone numbers. All new members are entitled to a mileage program where 5% of what they spend is accrued as cash-equivalent miles, and offered the brand’s products as special gifts according to the amount they spend. The brand also offers the opportunity to win round-trip flight tickets to Paris and a visit to the Buly 1803 store in Paris.

Celebrating the launch of the special membership program, the Cheongdam Boutique will give away the French-inspired “Buly scarf” to all new members until May 15, and decorate the entire façade of the store with special papers and green velvet ribbons showcasing the magnificent view.

The brand will also launch six kinds of “2018 Thank You Gift Set” consisting of a hand cream set, a customizing skincare set, a best skincare set, a perfumed body collection set, a water-base perfume set, and a natural perfumed candle and match set, as well as a Family Comb Set on a limited basis only available during May, a month of giving thanks in Korea. Customers can also receive a free engraving service when purchasing comb products until May 31.

Founded by Ramdane Touhami, an art director based in New York and Paris, and Victoire de Taillac, a beauty expert based in France, Buly 1803 is a beauty brand with European inspirations, reinterpreting secret beauty recipes from the 19^th century through modern visions and technologies. Its premium packaging and calligraphy services have secured a solid base of dedicated customers not only in Europe but across Asia.