LF Mall, Emerging as an Online Lifestyle Shopping Mall, Launches “Living Section”
- Opening of “Living Section” for trendy home furnishing items in reflection of the “Sohwakhaeng (Small But Certain Happiness)” trends
- Offering more than 300 products from some 40 brands with differentiated designs and styles
- Providing immense discounts and mileage point rewards until March 5 to commemorate the launch
LF Mall, the official online shopping mall of LF (CEO: Oh Kyu-sik), will launch a “Living Section” and carry out a wide range of customer discount and benefit promotions until March 5.
In response to the rising “Sohwakhaeng (Small But Certain Happiness)” trend, describing the pursuit of satisfaction and happiness from small things in life, LF Mall will open a section dedicated to home furnishing products that are gaining more attention from consumers. This is part of the effort to consolidate its status as an all-encompassing online shopping mall that not only offers trendy fashion items, but also lifestyle products.
Through the Living Section, LF Mall will offer more than 300 home and living products from some 40 brands including stylish furniture and interior design items, day-to-day goods and beddings with differentiated designs, and imported premium kitchen utensils for consumers who invest in home décor.
Some of the brands include LEFF Amsterdam, which offers watches and clocks with distinctive designs and excellence in durability and quality under the mission to “make beautiful things,” IXXI, which interprets famous artworks into modular wall art based on official licensing agreements, and Joseph Joseph, a British kitchenware brand known for its modern and innovative designs. With these brands, LF Mall plans to meet the needs and wants of customers, who have varying tastes and high aesthetic standards.
To commemorate the launch of the Living Section, LF Mall will hold a special promotion until March 5, offering diverse discounts and benefits. In addition to providing up to 77% discount on the total price and a 5% discount coupon, there will be a payback promotion for a refund of 10% of the total price. At the same time, all of the customers who post a review will each be given up to 1,500 mileage points.
LF Mall, which initially opened its doors under the name, “FashionLG.com,” in 2000, changed its company name and sign to “LF Mall” in 2014. It has gained a large number of loyal customers thanks to its image as a premium lifestyle shopping mall leading the domestic fashion and distribution industries. It offers products from around 1,300 brands in a wide variety of lifestyle product categories in addition to fashion.