LF

- Raum Edition online mall ushers in the age of online editing shops in Korea 
- Bensimon shoes and Hunter rain boots sell at KRW 10,000 at a permanent “10,000 won mall (10 dollar mall)” 

“Raum Edition,” the European lifestyle editing shop by LF (Representative: Koo Bon Keul), plans to officially launch an exclusive online mall (www.raumedition.co.kr) on the 9th of this month. 
Raum Edition is a lifestyle editing shop brand by LF that has positioned itself as a hot shopping destination among trendsetters with its trendy and chic shoes, handbags, and accessory brands from fashion strongholds like France, Italy, and the US. Its key target customers are consumers in their 20s and 30s who are reasonable and sensitive to fashion trends at the same time. 

Raum Edition’s brand new online mall offers a wide variety of brands already found in off-line stores, such as BENSIMON, HUNTER, YOSI SAMRA, PAJAR, COLE HAAN, DOT DROPS, and CRASH BAGGAGE, at the lowest online price. It also plans to entertain consumers with special product package and benefits such as Valentine’s Day Promotions that are not found anywhere else. Customers can access the online mall via a mobile page and application to enjoy shopping anytime, anywhere. 

Lim Yumi, general manager in charge of imported accessories at LF, said online retail was once thought of as a network that does not fit well with fashion but has completely transformed into the leading network for all kinds of fashion items. “Raum Edition’s online mall will usher in the age of online editing shops in Korea,” Lim said. 

Raum Edition will run a permanent “10,000 Won Corner” that will sell limited volumes of Bensimon shoes, Hunter rain boots, and Yosi Samra flat shoes, and offer some fire sale items selling at 80% price discount to celebrate opening of the exclusive online mall. 


- Brands at Raum Edition

BENSIMON, HUNTER, COLE HAAN, YOSI SAMRA, D.A.T.E., PREMIATA, KENNEL&SCHMENGER, PAJAR, DOT DROPS, CRASH BAGGAGE, INTERZOO, HEDGREN, SUPREMEBEING