LF

Popup store running from October 3 to 9 at the Hyundai Department Store (World Trade Center branch) to celebrate the 120th anniversary of DAKS
Entertain yourself at a popup store with the lucky roulette, free beverages, and giveaways
The British classic brand DAKS by LF (Representative Koo Bon-Keul; www.lfcorp.com) is going to open a popup store at the Hyundai Department Store (World Trade Center branch) to celebrate the 120th anniversary of DAKS and launch various events for its customers. The store will be opened to the public from October 3 to 9.
DAKS was born in London, England, in 1894, and is popular to customers around the world because of its classic design and high quality. An output of rigorous quality control and brand management, DAKS offers its customers with high-quality items from men’s wear to women’s wear, golf wear, accessories, and kids wear.
The popup store located at the front gate of the Hyundai Department Store will give away 120 gift boxes to its customers as part of the “lucky roulette” and hand out free coffee, tea, and other beverages from 2 to 5 p.m. Customers can also take a photo with models donned in a royal guard costume at the photo booth and get a chance to browse limited items that are launched to celebrate the 120th anniversary of DAKS.
Marketing Vice-President Lee Kwan-Supat LF said that LF opened the popup store as a token of appreciation to its customers who have stayed with DAKS throughout the years. “I hope to see more customers at the popup store to communicate with the brand and build great memories at the same time.”
All DAKS stores nationwide will launch a customer appreciation event to celebrate the occasion by giving away premium umbrellas and pouches. Another popup store will open at the Shinsegae Department Store (Incheon branch) from October 14 to 19.