Dunst Announces Blackpink’s Jisoo as Official Brand Ambassador
- Blackpink’s Jisoo, an icon for future generations, revealed as first official ambassador for Dunst
- Expected to expand global outreach together with global celebrity Jisoo
Dunst, the millennial casual brand from CTDOTS (CEO Yoo Jae-hyuk), has announced its official brand ambassador as Blackpink’s Jisoo, and with this appointment, is set to advance its influence in the global market.
As the main face of Dunst, Blackpink’s Jisoo is set to participate in activities to expand the brand’s influence. The first Asian to grace the cover of Vogue France, Jisoo is not merely a global pop star, but an icon for future generations with her striking talent and beauty bringing Eastern and Western audiences together. Dunst plans to create a timeless collection for Millennials and Gen Z consumers that not only reflects its own brand identity, but incorporates Jisoo’s unique appeal that transcends Eastern and Western boundaries.
Dunst was initially launched as an LF in-house venture project in 2019, but emerged as a dark horse in the millennial classic casual market, and within two years, was divided to create the subsidiary, CTDOTS. Due to the operation of the brand as an autonomous design studio by its diverse Millennial and Gen Z employees, Dunst has grown more than tenfold in about four years and has acquired a solid fan base of trend-conscious Millennials and Gen Z customers.
Currently, Dunst is available in internationally renowned department stores, boutiques, and luxury online platforms in about ten countries around the world, including Canadian luxury platform SSENSE, Italian luxury select shop Luisa Via Roma, Milan-based department store Rinascente, Swiss department store Bongenie Grieder, and Lane Crawford department store in Hong Kong. Based on its increasing success, Dunst has plans to make this year, its fifth anniversary as a global brand, a year of growth as a global brand and to further extend its global outreach with international celebrity Jisoo.
Dunst has released details of Jisoo’s first photoshoot for its 2023 SS Collection, which features a timeless style that blends the classic with modern twists. In the photoshoot, Jisoo perfectly exemplifies Dunst’s modern, yet sophisticated styling, heralding the collection to be in vogue this spring. This photoshoot is set to be followed by a variety of content such as lookbook videos, airport fashion, and styling tips to further engage customers.
Photo Description: Photoshoot of Blackpink’s Jisoo for Dunst’s 2023 SS Collection