LFmall Launches LF Guarantee, a Luxury NFT Digital Certification Service
- LFmall provides NFT-based digital certificate authenticating luxury goods upon purchase
- LFmall opens luxury goods exhibition with 90% discount until 16th to celebrate launch of LFguarantee
LF, the lifestyle culture company, has launched LFguarantee to issue digital certificates authenticating purchased goods for customers making luxury purchases through its premium online shopping mall, LFmall (lfmall.com).
Any purchase of a product tagged with LFguarantee means that a customer will be issued with a non-replicable NFT(Non-Fungible Token)-based digital certificate through KakaoTalk’s “Smart Wallet” with a serial number unique to LF. The advantage of this feature is to allow customers to easily store and manage their warranty certificates without any misplacement concerns.
The digital certificate from LFguarantee is further encrypted with the purchase history of the product, which doubles its value. Moreover, the digital certificate is easily transferrable to another if the luxury good is sold secondhand, thereby increasing the reliability of product transactions. If an NFT-issued luxury product is found to be an imitation, LF will refund 300% of the purchase price.
Choi Eun-young, LF’s Online Luxury Goods Team Leader, explained, “LFguarantee is a trustworthy digital certification service that provides assurance to customers buying luxury goods.” She further added, “To celebrate the launch of LFguarantee, we have prepared an LFmall luxury exhibition with very specially discounted products for everyone to enjoy.”
Photo Description: A promotional poster for LFguarantee