LF’s MAESTRO Makes Global Debut with First Store in Vietnam
- MAESTRO presents premium Korean men’s fashion to Vietnam to target male grooming market
- Located on 2nd Floor of Saigon Centre, Vietnam’s premier shopping mall in economic hub, Ho Chi Minh City
LF, the lifestyle culture company, has opened a new store in Vietnam for its leading menswear brand, MAESTRO. The store is located on the second floor of Saigon Centre, the premier shopping mall in Vietnam’s economic hub, Ho Chi Minh City, and not only represents MAESTRO’s first store in Vietnam, but its first global store. MAESTRO is renowned for encompassing all aspects of men’s fashion from suits and casual wear to accessories.
MAESTRO’s first point of sale is located in Saigon Centre, the premier shopping mall in the heart of Ho Chi Minh City, Vietnam. It is home to an array of global and local fashion brands, making it a must-visit destination for young Vietnamese fashion enthusiasts. MAESTRO’s store is about 99m2 big and can be found on the second floor near the escalators, maximizing the brand’s exposure to customers visiting Saigon Centre.
The store is organized into various zones for customers. For example, the “Suit Zone” presents MAESTRO’s premium suit line, the “Formal Zone” offers comfortable yet refined style menswear, while the “Casual Zone” is a free and informal line of menswear. These zones, including others, have intentionally been catered to reflect the lifestyles and TPO (Time, Place, Occasion) of Vietnamese men, while showcasing MAESTRO’s premium wear.
With a population of nearly one hundred million people, the Vietnamese market is the target of LF’s MAESTRO future activities, and based on the success of the brand in Ho Chi Minh City, points of sale in major Vietnamese shopping malls will be increased. With MAESTRO at the forefront, the strategy is to quickly penetrate the high-end, casual wear market in Vietnam, which is currently expanding in parallel with increasing national income.
Kim Sang-kyun, CEO of LF, commented, “As MAESTRO offers both classic menswear and casual designs that reflect the latest trends, it is sufficiently competitive to attract the driving force behind Vietnam’s economy, consumers in their 20s to 40s.” He further added, “We plan to establish MAESTRO as a global men’s fashion brand using the store in Saigon Centre in Ho Chi Minh City, Vietnam’s economic hub, as our stepping stone.”
Photo Description: LF’s MAESTRO store in Saigon Centre, Ho Chi Minh City, Vietnam, and promotional photo of model