LFmall Introduces Big Data-based “Delivery Simulator” Increases Delivery Reliability and Accuracy
- From customer input destination, delivery data analyzed from past three months to calculate expected arrival date and probability
- “Receive DAKS and HAZZYS by tomorrow”... Order before 6pm for same day departure with “Shung Shipping”
- Proactive response to customer needs to improve services... LFmall’s second group of “Nyanyaz” supporters active until October
LFmall, the premium lifestyle mall operated by the lifestyle culture company, LF, has significantly improved the convenience of its deliveries by introducing the “Delivery Simulator” and extending the order deadline for its “Same Day Departure” service.
The recent introduction of the “Delivery Simulator” is an upgrade of LFmall’s delivery service by allowing customers to view expected delivery dates before making purchases. Based on a destination input by a customer, this feature analyzes delivery data from the past three months to calculate the expected delivery date. In addition to a product’s existing delivery data, the feature makes its final prediction through a comprehensive analysis of logistics such as the delivery destination.
This feature is expected to be most useful for customers wishing to receive products by a specific date, such as for an anniversary, and increase satisfaction with their purchase decisions through accurate deliveries and data-driven guidance. Currently, this feature is applicable to brands such as DAKS and HAZZYS, which are shipped from LF’s logistics centers.
Additionally, LF has adjusted the deadline for “Same Day Departure” orders from 3pm to 6pm. Although its previous delivery service for orders of stocked products made before 3pm was swift, the extension of the order time now makes the service more customer-friendly. The service has also been renamed to be more intuitively recognizable. “Shung Shipping”, which means “fast delivery”, is a name directly selected by LFmall’s first group of “Nyanyaz” supporters.
Lee Jae-ik, Head of the CX Division at LFmall, remarked, “As delivery is the most important factor for a customer’s online shopping experience, we want to continue supplementing our app with advanced features to provide high-quality delivery services.” He further added, “It is our goal to provide improved app-based shopping experiences by proactively responding to the concerns of our customers and maintaining close communication with them.”
Reference Photo: Introductory screen of LFmall’s “Shung Shipping” and “Delivery Simulator”