LF Daks Golf signs a contract of sponsorship with three beautiful professional golfers
- To emphasize product features through the sponsorship of three professional golfers, including Seo Hee-kyung, Kim Jae-eun, and Yang Chae-lin
- To support clothes customized to each athlete’s style and body shape
“Daks Golf” of LF (www.lfcorp.co.kr., CEO Koo Bon Keul), a British golf wear brand, signed contracts of sponsorship with three professional golfers, including Hee-kyung Seo, Jae-eun Kim, and Yang Chae-lin.
Having signed the contracts with the three golfers, “Daks Golf” will fully provide them clothing. The athletes will get to wear clothing with the “Daks Golf” logo on its arms or right breast part during the contract period and play in official games. They will be provided with clothing customized to their individual style and body shape.
“Daks Golf” is a golf wear brand that emphasizes both the traditional British pride, as the hometown of golf, and modern chic style. Since its launching in 1997, it has showcased elegant designs, detailed collections, and differentiated product features, thereby becoming
the top golf wear brand in five years. Its brand power has since been largely acknowledged.
Hee-hyung Seo, who boasts of a brilliant record of winning not only in the LPGA Tour but also in KLPGA Tour several times, is definitely a professional golfer and need no further explanation. Jae-eun Kim, who has moderated various broadcasting programs specializing in golf, such as SBS Golf, is loved by many golf fans for her sound golfing skills and beauty. In addition, Yang Chae-lin, who debuted in 2012, is a new rookie with a promising future. She has already greatly performed at KLPGA despite being young.
“We plan to propose an elegant and chic golf wear to young golfers, whose number is recently growing, by having the three athletes, who boast of outstanding beauty, to wear our clothes,” said Business Head Koh Jin-wook of “Daks Golf”. “We expect the sponsorship to provide ‘Daks Golf,’ which is proud of its reinforced product development and excellent function, with the opportunity to grow together with the athletes.”
Daks Golf also plans various activities for its clients, such as proposing top golf fashion styling tips together with the three golfers.