RAUM renewed itself to become a total lifestyle store
Upgraded as a high-end culture and shopping space for sophisticated customers.
A private shopping space for VVIP customers.
LG Fashion (CEO Koo Bon Keul) will reopen RAUM flagship store, a total lifestyle store, in Apgujeong-dong, Gangnam-gu, Seoul, on March 26.
RAUM, first began as a select shop of women’s brands in 2009, was recreated as a total lifestyle select shop in 2012. With its second renewal, RAUM intends to ensure a pleasant shopping experience for customers in a luxurious cultural space that takes fashion, cafe, and interior into account.
RAUM rearranged the items and brands to suit the style of customers. The 1st floor is composed of feminine contemporary brands with trendy shoes, bags, accessories, and clothes. The 2nd floor was refurbished to display high-end women’s brands and contemporary menswear. RAUM has become a cultural and shopping space for elegant women and stylish men.
More than 30 world-famous brands are launched in RAUM, including the existing Max Mara, Isabel Marant, Leonard, and Joseph, as well as Decadent, a trendy Danish bag brand; Philippe Audibert, a popular French accessories brand; Carven, which has a huge celebrity following with its feminine silhouette; and Neil Barrett, an Italian designer brand known for his refined tailoring.
In addition, RAUM has established a private space for VVIP customers where they can shop in a pleasant atmosphere.
Executive Director Oh Won-man of LG Fashion’s Import Business Department said, “We have renewed RAUM so that high-end customers can enjoy a pleasant time at the cultural space that resembles a private gallery or a boutique in Europe. We will lead the high-end lifestyle culture and we hope the flagship store will become the landmark of Gangnam.”
Publique, a French patisserie, is launched in RAUM Cafe where customers can enjoy bread and pastries along with coffee while shopping.