LF

Shopping spaces organized strictly around the consumer; intuitive and logical navigation system

Various shopping contents such as `Best 100`, `Sales & Events`, and `Style` corners introduced


LF (Representative: Kyu Sik Oh) announced on the 24th that they had renewed the mobile app for LF Mall, the brand`s official online shopping mall, in October.

Amid the rise in importance of mobile shopping, LF took on the renewal to improve mobile shopping convenience for customers and to provide consumers a variety of information and things to see. The renewed LF Mall mobile app is characterized by the shopping space being organized strictly around the customer.

Whereas the main page of the pre-renewal LF Mall took on the form of a simple list of products, the new LF Mall mobile app is designed to make it easy for customers to select menus and categories that suit their shopping goals: fashion, accessories, sports, luxury goods, outlet stores, select shops).

Also, with improved search and filter functions, the shopping mall navigation system has become more intuitive and logical, helping customers more easily find the products they want. High-resolution images of products are now available on mobile as well, while product descriptions, colors, inventory by size and other information has been made more easily legible.

Customers now also have access to the `Best 100` corner, were the best received brands and products on LF Mall are showcased, the `Sales & Events` corner where all special discounts and sales promotions in progress can be viewed, and a `Style` corner that provides shoppers various styling images and look books, the latest fashion trends, styling tips by category, and styles customized around shopper preferences.

Executive Director Jeong Eun Ahn of the e-Service Planning Division at LF commented "The renewal of the mobile app aims to provide customers an environment where they can shop more conveniently, quickly, and enjoyably," adding "We went beyond the conventional listing layout that is focused singularly on increasing sales, to become a shopping app that reads customers` minds to provide styling tips and information, becoming consumers` `well-dressed friend,` so to speak."

Meanwhile, LF Mall has eliminated the need for `Active X` security programs when shopping with Shinhan, Lotte, Hyundai, and NH credit cards on both the PC and mobile versions of LF Mall, making payments pain-free and faster. LF Mall plans eventually to completely drop `Active X`, allowing payments using all credit cards without installing the dreaded programs.　
　
LF Mall is establishing itself as a premium brand mall and curator of some 750 various brands, including its mainstays Hazzys, Lafuma, and Daks.