BIRKENSTOCK Opens First Flagship Store in Korea
On June 24, the German casual shoe brand BIRKENSTOCK officially opened its first flagship store in Apgujeong Rodeo Street, Seoul through LF.
The flagship store features all BIRKENSTOCK products and exclusive sterling silver limited edition products, a collaboration with the celebrated Swiss jewelry designer Patrik Muff. In addition, BIRKENSTOCK products with unique color and design will also be on display—all-black or all-white leather slippers, sandals with metal-pointed studs, and slippers with red straps on one shoe and beige straps on the other.
As BIRKENSTOCK is a major brand for summer, the flagship store has been designed with a beach theme to cool down the sweltering heat. White was used as the base color to brighten up the store, and an exotic atmosphere is added to the space with the use of palm tree leaves. With this season’s main products in fresh neon colors and metal as the final touch, the store seems like the perfect vacation spot.
Celebrating the opening of its flagship store, BIRKENSTOCK will give away BIRKENSTOCK beach balls to all customers who make purchases there. Customers who purchase products worth more than KRW 200,000 will receive a 165-cm long beach bed in the shape of Madrid, BIRKENSTOCK’s flagship product.
As a German shoe brand with a rich history of more than 200 years, BIRKENSTOCK not only owns an innovative technology for developing a unique arch-shaped footbed and cork production method, but it also has a unique brand heritage and an unwavering spirit of craftsmanship. BIRKENSTOCK emerged as a major player in the casual shoes market attracting not only fashion leaders and the younger generation in their 20s to 30s, but also men and women of all ages.
“With the opening of the flagship store, we now have a space to see and feel the various collections of BIRKENSTOCK. Through the flagship store, we are aiming to present BIRKENSTOCK as a total shoe brand, not only as summer sandals but as footwear for all four seasons,” says Yu-mi Lim, head of the Accessories Retail Business at LF.