Lafuma to hold “Rhythm Walking” event
Lafuma launched “FX Light Fit” trekking shoes.
“Rhythm Walking”, a trail walking event with music, will be held in Namsan in April.
LG Fashion’s (CEO Koo Bon Keul) Lafuma, an outdoor brand, will hold the “Rhythm Walking” event in April to celebrate the launch of “FX Light Fit” trekking shoes.
The S/S AD Campaign of Lafuma is under the slogan, “The FIT (Fashion into Technology)”, and its major items are “The Fit Wind Jacket” and “FX Light Fit Trekking Shoes”.
“FX Light Fit” is the industry’s first one-piece type trekking shoes where the cutting or sewing lines cannot be seen. This kind of one-piece type mould uses PU casting and Gore-Tex to protect your feet from external shock. Also, the Gore-Tex in the shoe enhances waterproof and water resistance capabilities.
Lafuma will hold the “Rhythm Walking” event at Namsan trail on April 6 to celebrate the launch of “FX Light Fit” where participants can walk along with music. The “Rhythm Walking”, the first of its kind, is a complex cultural event where participants hike along the 5 km long course that begins at the National Theater of Korea “Haeoreum” Square and finishes at the Baekbeom Square. Busking, drinking stations, and other events can be found in every 500 m of the trail. Because it is a walking event, participants can come with their friends, loved ones, and families.
The registration for “Rhythm Walking” is from February 25 to March 20, and is limited to the first 3,000 people registered via online and stores. The fee is 20,000won and every participant will be given a Lafuma T-shirt.
Please refer to the Lafuma Web site (www.lafumakorea.co.kr) and stores (Tel.: 1544-5114) for more information.