LF

TNGT, men’s total lifestyle brand by LF (Representative: Koo Bon Keul, www.lfcorp.com), is going to have Hallyu superstar Lee Minho endorse TNGT’s 15 S/S season. 

Launched in 2002, TNGT is a suit brand from men targeting young white-collar workers. It renewed itself into a “total lifestyle brand” for young men in pursuit of a sophisticated style with its great following composed of students in their 20s and white-collar workers in their 30s. 

TNGT’s 15 S/S pictorial starring model Lee Minho under the theme “Lee Minho’s Real City Life” aspires a boyfriend look concept dreamed by all women out there. Lee shows off a sweet casual look by matching a blouson jacket with denim jeans and a liberal look by laying striped shirts with a rolled-up denim shirt, and white pants that make the legs look longer. He also puts on a “wannabe” style by wearing a slim fit suit on top of a white shirt, which is more than enough to make him a true fashionista. 

Lee Kwan Sup, vice president in charge of marketing at LF, says Lee’s urban style and soft smile perfectly match with the image of an urbanite TNGT aspires for. “I hope Lee’s endorsement makes TNGT the ‘fashion textbook’ among young men and promotes TNGT brand in overseas markets like China and Japan through word-of-mouth by tourists coming to Korea. 

TNGT pictorial starring Lee Minho is available at TNGT’s Web site (http://www.tngt.co.kr/).