LF

Releasing apparel, clutch bags, etc. in collaboration with Danish designer Peter Jensen, well-known for his rabbit illustrations

In cooperation with major cafés in Seoul, a giveaway event for customers will be held.

In the upcoming S/S season of 2016, the stylish British casual brand, HAZZYS of LF, (Kyu-sik Oh, COO) will release a collaboration capsule collection with world-renowned designer Peter Jensen, famous for his unique sense of color and witty prints. 

Originally hailing from Denmark and currently based in London, designer Peter Jensen is well-known in Korea through global fashion leaders and artists. He is famous for using his own cute signature rabbit illustration and has been highly recognized for his unique illustrations in simple designs. He has been under the spotlight several times for his collaborations with numerous global brands such as Maison Kitsuné, OPENING CEREMONY, and Bon Marché.Originally hailing from Denmark and currently based in London, designer Peter Jensen is well-known in Korea through global fashion leaders and artists. He is famous for using his own cute signature rabbit illustration and has been highly recognized for his unique illustrations in simple designs. He has been under the spotlight several times for his collaborations with numerous global brands such as Maison Kitsuné, OPENING CEREMONY, and Bon Marché.
The collaborative capsule collection between HAZZYS and Peter Jensen, “HAZZYS in Peterland,” will offer a witty and bright collection of patterns adorned with the English pointer, the motif of this collaboration. A total of 30 different products for both men and women ranging from apparels including t-shirts, shirts, pants, one-pieces, and socks to accessories, such as clutch bags and scarves, will be introduced.
In commemoration of this collaboration, HAZZYS will open a special pop-up store in its Myung-dong flagship store on March 31. Also, from March 23 to April 22, HAZZYS will hold an event and give away Peter Jensen capsule collection t-shirts, socks, and macarons by partnering with 8 prominent cafés in Seoul such as Glamourous Penguin (Hannam-dong), Kopitiam (Seochon), and Coco Bruni (Apgujeong, Hannam, and Samcheong). Details will be posted on HAZZYS official Facebook page (www.facebook.com/hazzysstory) and Instagram (hazzysinpeterland).“HAZZYS’ classic look meets Peter Jensen’s bright and lively touch, becoming a new capsule collection with a concept of joy that matches well with spring and summer. Through our collaboration with Peter Jensen, we aim to present our customers with differentiated products that have a unique sensibility as well as infuse new vitality to the brand,” says Chi-won Kwon, the head of LF HAZZYS Women.
The capsule collection products by HAZZYS and Peter Jensen are available from March 31 at off-line stores including the flagship HAZZYS store in Myung-dong as well as major stores located in Lotte Department Stores (main store, Jamsil, and Busan) and the Gangnam branch of Shinsegae Department Store. Online shopping for the products will open from March 23 at the LF Mall (www.lfmall.co.kr).