LF

-For next year’s launching, which marks the 20th anniversary, Hazzys recruits a star designer with experience as CD of Karl Lagerfeld and Under Armor

-Released the 2019 S/S global collection with a theme of Urban Icon that features sophistication and functionality 

HAZZYS, inspired by the British sense of total traditional casual brand of Lifestyle brand LF(CEO: Kyu Sik Oh) recruited a world renowned Belgian designer, Tim Coppens as its global CD(Creative Director) and announced in November, the 2019 spring and summer launch under the theme of “Urban Icon,” with a stylish design as well as excellent function.  

Tim Coppens, who Hazzys has recruited as the global CD to achieve global standards of product competiveness for entry into overseas market beyond China and Asia for their 20th anniversary next year, has gone through an elite course of fashion design, working as a senior designer for Vogner and Adidas, as a design director for Ralph Lauren’s New Your headquarters in New York, Karl Lagerfeld CD, and global sports brand Under Armor, after graduating from the Royal Academy of Fine Arts in Antwerp. 

In addition, in 2011, Tim Coppens launched his own label ‘Tim Coppens’ in New York, USA, and continues to grow as a luxury athleisure brand with many enthusiasts around the world through the release of new sporty and elaborate design every year in the Pitti Uomo, the world’s largest menswear platform. 

Tim Coppens is particularly recognized for his establishment of the new paradigm of menswear with a design that is modern yet colorful and a high understanding of materials for functional activity and street wear. Moreover, he was recently selected as one of the most influential star designer for the next generation in the 2017 American Menswear Powerlist. 

HAZZYS, in the 2019 S/S season, aims for the global fashion market through collaborating with team Coppens CD and released a new collection with a theme of ‘Urban Icon,’ where tech and traditional look has merged, attempting to further categorize the season collection into three themes, ‘vacation’, ‘travel’, and ‘resting in the city.’

This season, HAZZYS has utilized the traditional fashion items such as trench coats, harrington jackets and oxford shirts, as well as items such as track suits, tailored jackets and anoraks, which has been used mainly in existing sportswear and casual wear. HAZZYS will present with a collection based on one of the most popular trends in the fashion world nowadays, the hybrid collection, which is basically based on the traditional sporty look, with added details in material, silhouette, pattern and functionality. 

HAZZYS plans to introduce innovative and wearable clothing that combines the traditional and functional materials and will also feature a variety of color trimmings with bold check linings, unique graphic patterns, and innovative functional clothing and accessories. 

LF vice president Kim, Sang Kyun commented, “Next year will mark the 20th anniversary of the launch of HAZZYS, and as the LF flagship brand and one that represents Korea’s fashion brand, through its mid to long term plans it will be established as a global power brand that will continue to be loved by people around the world.” He added that, “We hope that the joining of the influential next generation star designers together with groundbreaking product upgrading will allow HAZZYS to become a more competitive fashion leader in advanced fashion markets beyond Asia to the European market. 

Meanwhile, HAZZYS, the British-inspired classical brand which launched in 2000 as a total traditional casual brand with a wide range of lifestyle items such as men’s wear, women’s wear, accessories, golf wear, kids wear and cosmetics, has acquired a wide range of enthusiasts from the upper class customers between 25 and 45 years of age not only in Korea but China, Vietnam, and Taiwan. 

Photo: 2019 S/S Hazzys image cut, Hazzys new global CD ‘Tim Coppens’