LF to sponsor to premium clothing care system during ‘CES 2019’
-More than 30 outfits such as Hazzys coat and pants, DAKS jacket, etc. to sponsor LG electronics styler booth exhibition
- Explore expansion possibility into fashion tech using acquired know-how regarding clothing material
On Jan. 9th (Korean time), Lifestyle brand LF (CEO Kyu Sik Oh), during attending ‘CES 2019’, the world’s largest IT showcase held in Las Vegas on the 8th (local time), announced that its clothes will be the sponsor of LG electronic styler.
CES is the world’s largest electronic/IT showcase held in Las Vegas every January, where it is known as the stage where global IT companies such as google, LG electronics, Samsung electronics bring their new products to be introduced to the world for the first time.
LF will sponsor clothes to be exhibited at the LG styler booth, a high-end clothing care system in the 2019 CES, exposing its CI (Corporate Identity) through the advertisement board,
A total of 30 pieces consisting of high-end casual brands that represent LF, such as Hazzys’ coat, pants, the traditional English brand Daks’ jacket, muffler, and blouse, in addition to the French outdoor brand Lafuma’s down jumper, will be included.
LF marketing director In Gwon Kim said, “The company has been knocking on the door of the global market since the launch of Hazzys in China in 2007, and this CES 2019 fair will be an valuable opportunity to showcase the various brands and strategic items to the world market, in addition to exploring expansion possibilities into fashion tech using acquired know-how regarding clothing material through collaborations with fast growing IT innovation products such as clothing care systems”.
Meanwhile last month, LF Mall, the LF’s official online shopping mall, in collaboration with the 3D software developer CLO Virtual Fashion, launched the Nation’s first 3D virtual fitting service, My Fit Service.
Photo: LF clothes sponsoring LG electronics styler booth exhibition in CES 2019