LF Secures Distribution Rights of Italian Premium Shoe Brand PREMIATA
- 138-year-old shoe brand from fashion powerhouse, Italy, resolves demand for high-end sneakers
- Expansion of high-end lines with third European shoe brand diversifies imported shoes portfolio
LF, the lifestyle culture company, has solidified its portfolio for imported shoe brands by securing the distribution rights of the Italian premium shoe brand, PREMIATA.
PREMIATA, which was founded in 1885, is an Italian luxury shoe brand with a 138-year-old history, making it a leader in the field. The brand is widely-known for its “European premium shoes” due to its diverse collection of shoes, from classic to more detailed colorful and unique sneakers. In particular, oral accounts regarding the flawless craftsmanship and comfort of its shoes, stemming from 138 years of expert know-how, has attracted an array of loyal fans. Currently, the flagship stores of PREMIATA can mainly be found in European cities such as Milan, Rome, and Berlin.
LF plans to unveil the different sides of PREMIATA to South Korean customers by introducing a string of high-end Italian lines beginning with its signature F/W sneakers, which boast unconventional bold graphic designs, unique textures, metallic tones and glossy effects.
An LF representative commented, “We aim to target fashion enthusiasts looking for ‘New Luxury’ brands with long traditions, as well as sneaker lovers with a desire to invest in distinctively high-end shoes. Due to increasing customer demands during the pandemic for premium, casual sneakers, our goal is to expand the luxury shoe lines in LF’s imported shoes portfolio to meet the expectations and requirements of our customers, regardless of age.”
Photo Description: F/W photoshoot of Italian premium shoe brand, PREMIATA / Photos of signature products