LF’s FitFlop Unveils Summer Shoes in Photoshoot with Actress Choi Soo-young
- FitFlop’s 2023 S/S “Live Your Best Life” campaign brand ambassador, Choi Soo-young, styles shoes for the summer
- LF’s shoe trend for the summer, “The Casual Fisherman Style”
FitFlop, a British shoe brand imported and distributed by the lifestyle culture company, LF, has selected actress Choi Soo-young as the brand ambassador for its 2023 S/S “Live Your Best Life” campaign, revealing photos of the actress diversely styling its upcoming summer shoes.
FitFlop’s newly launched “Live Your Best Life” campaign encourages people to live their best lives by adopting a healthy and independent lifestyle. To aid this transformation, FitFlop’s shoes blend unique technologies with sophisticated styles, enabling all who wear them to live each day to the fullest.
An LF representative commented, “Actress Choi Soo-young, the brand’s ambassador for this S/S season, is a fashion icon to many women due to her wholesome, bright personality and exquisite fashion sense. As she is a perfect fit with the brand’s image, we plan to promote the message of this campaign with her at the forefront.”
Photo Description: 2023 S/S “Live Your Best Life” campaign photoshoot with LF’s FitFlop
ambassador, Choi Soo-young