Introducing PATOU, the LVMH rookie brand that combines 100 years of heritage with modern trends.
Founded by the brilliant 23-year-old designer Jean Patou in 1914, the brand was acquired by LVMH in 2018 and revived as "Patou" in 2019.
The newly launched Patou reintroduced its ready-to-wear line, showcasing collections that combine unique design with delicate details.