HISTORY
Starting as a fashion company leading trends, LF has now become a lifestyle company leading customers' style of living.
2024
- 05
- Isabel Marant and Vince opened new store at Hyundai Department Store, Jungdong, Gyeonggi-do
- Hazzys and Allegri had a Runway Show in Paris
- 04
- RAUM store has been renewed and expanded
- Dunst established a corporation in China
- 01
- HAZZYS started eco-friendly packaging along with a brand renewal
- Barbour opened the largest 'Barbour Mega Store' in Korea at Starfield Suwon
2023
- 12
- MAESTRO opened its second global store in Vietnam.
- HAZZYS renewed its online mall 'Hazzys.com'
- HAZZYS opened its 9th global store in Vietnam
- 11
- LF Mall renewed its main Home Tab
- 10
- Launched luxury lifestyle brand, ‘L'OBJET’ in korea
- 09
- HAZZYS won first place in the NCSI men's casual clothing category for the third year
- Launched american golf wear brand, 'Random Golf Club' in korea
- 08
- PATOU opened new store in Lotte Department Store Avenuel Jamsil and Hyundai Department Store Pangyo
- 07
- French Niche Perfume 'Officine Universelle Buly' opend new store, in Shinsegae Gyeonggi
- 06
- LF Mall launched real-time overseas golf booking service
- 05
- Reebok opened first landmark flagship store In Dongseong-ro, Daegu
- 04
- Relaunched total unisex casual brand, ‘TIPICOSI’
- Launched street casual brand, ‘CAMBRIDGE’ for young target
- 03
- Launched French luxury designer brand, 'PATOU' in Korea
- 01
- LF Mall Launched global flight booking service
2022
- 10
- LF Mall launched PLCC(Private Lable Credit Card) with KB Card
- LF Mall launched 'Standial', as the first PB brand
- Launched Global sports brand, 'Reebok' in Korea
- 09
- HAZZYS won first place in the NCSI men's casual clothing category for the second year
- 07
- Established LF Investment, as a subsidiary company
- 04
- Launched French Niche Perfume Shop brand, 'JOVOY' in Korea
- 03
- LF Mall renewed BI
- 01
- LF Mall Launched Simple Payment Service, 'LF Pay'
- LF Mall established company-wide RFID system
2021
- 12
- Launched global high-end outdoor brand., ‘TetonBros’ in Korea
- 10
- HAZZYS won first place in the NCSI men's casual clothing category
- Launched greenery culture brand ‘SPADECLUBSEOUL’, a spin-off from LF’s internal venture program
- HAZZYS entered the Mongolian fashion market through e-commerce platform Shopee
- 09
- Launched Luxury watch O4O(Online for Offline) Multi Shop, ‘Raum Watch’
- 05
- HAZZYS held a 3D virtual runway in five Asian countries
- 04
- HAZZYS opened its official brand mall on Southeast Asia's largest e-commerce platform, ‘Shopee’
- The in-house venture brand ‘DUNST’ spun off as an independent corporation ‘CTDOTS’
- 03
- Launched ‘eco-friendly packaging system’ for the first time in the industry
- Hazzys has introduced cutting-edge 3D virtual design technology
- 02
- Launched French contemporary women's clothing brand, ‘Ba&Sh’ in Korea
- Launched American urban outdoor shoe brand, ‘KEEN’ in Korea
- 01
- Launched Swedish premium sparkling water maker brand, ‘aarke’ in Korea
2020
- 10
- '"Phiz", Hazzys' clothing line for young consumers, has been launched as an independent lifestyle brand
- Launched British Noblesse home appliance brand, ‘Dualit’ in Korea
- 09
- Launched the street casual golfwear brand ‘Double Flags’
- Daks Golf launched premium line, ‘Daks London’
- 04
- Launched Germany's high-function cooking appliance brand, ‘Gastroback’ in Korea
- 03
- Launched American total shoes brand, ‘TOMS’ in Korea
- Launched American sports&youth casual brand, ‘Champion’ in Korea
- LF has donated 10,000 t-shirts for medical staff in Daegu and Gyeong-buk, supporting the COVID-19 response
- 02
- ATHE won the Main Award in the product and package design category at the ‘iF Design Awards 2020’ in Germany
2019
- 10
- Launched Women’s Began Pursuing brand, ‘ATHE Cosmetics’
- Launched O4O(Online for Offline) fashion store, ‘LFmall store’
- 07
- Acquired a promising global jewelry brand house, ‘HYERES LOR Korea’
- 03
- Launched an own(derived from internal venture) street casual(Youth fashion) brand, ‘DUNST’
- Acquired ‘Koramco Asset Trust’, the third largest real estate trust corporation in Korea
- 01
- ‘HAZZYS MEN SKINCARE RULE 429’ won a design award in a discipline packaging category of ‘German iF design award competition 2019’
2018
- 11
- HAZZYS opened Asian landmark flagship store, ‘Space H’ in Myeong-dong, Seoul
- Opened a space-focused flagship store, ‘RAUM EAST’ for lifestyle shopping and cultural satisfaction
- 09
- Launched first own cosmetic brand, ‘HAZZYS MEN SKINCARE RULE 429’
- 04
- Launched Men’s collection of Isabel Marant in Korea
2017
- 11
- Launched Hazzys in Vietnam
- 10
- HAZZYS opened a pop-up store in Mare, Paris until 2017
- 09
- LF Mall launched a video online shopping channel, ‘LFON’ Launched Czechs cosmetic brand, ‘Botanicus’ in Korea
- 07
- HAZZYS entered ‘Colette’, Paris’ famed select shop HAZZYS was displayed on ‘Colette’ until 2017
- 05
- Acquired travel specialized media channel, Polaris TV
- 03
- Launched French cosmetic brand, ‘Graine de Pastel’ in Korea
- 02
- Launched JILLSTUART SPORT
- Launched British comfort shoes brand, fitflop in Korea
- 01
- Acquired majority shares of Indulge, a specialized company for importing and distributing liquor product in Korea
2016
- 08
- Launched French cosmetic brand, ‘BULY1803’ in Korea
- 06
- Opened Seoul flagship store of Birkenstock
- Launched Dutch cosmetic brand, ‘greenland’ in Korea
2015
- 10
- Received Customer Satisfaction Award from Korean Society of Consumer Studies for the first time in fashion industry
- 05
- Acquired lifestyle specialized media channel, DongA TV
- Acquired Tricycle, the operating company of online fashion shopping malls such as halfclub.com
- 03
- Launched travel specialty store, RAUM VOYAGE
- Launched German casual shoes brand, Birkenstock
2014
- 08
- COLE HAAN, an American contemporary lifestyle brand, begins sales in Korea
- Launched women’s select-shop style retail brand a.t.corner
- 06
- HAZZYS entered Japanese market
- 04
- Company name changed to LF
2013
- 08
- Launched allegri
- 07
- HAZZYS entered the Thai market
- 06
- held a ceremony to declare enterprise management innovation
- 05
- RAUM EDITION opened flagship store in Apgujeong-dong
- 04
- HAZZYS opened its first standalone store in Taiwan
2012
- 08
- Isabel Marant opened flagship store in Seoul
- 07
- Launched Pajar, Canadian winter boots brand
- 06
- Launched Il CORSO del MAESTRO
- 05
- Launched Lipault, French luggage and bags brand Reopened RAUM
- 04
- Launched Vince
2011
- 09
- HAZZYS opened flagship store in Myeongdong
- Launched Neil Barrett
- Launched MaxMara
- 08
- Launched JILLSTUART NewYork
- 03
- Launched Burton
2010
- 11
- Established Lafuma China
- 08
- Launched JILLSTUART Accessory
- 04
- Orobianco rolls out sales in Korea
- 02
- Launched Hunter
2009
- 12
- Leonard held its first fashion show in Korea
- 10
- DAKS opened an art exhibition celebrating its 115th anniversary
- 08
- Launched HAZZYS Golf
- 06
- Opened RAUM flagship store
- 04
- Launched JILLSTUART, JILL by JILLSTUART, and vanessabruno
- 03
- Launched Joseph
2008
- 12
- Launched Isabel Marant
- 10
- Opened DAKS art exhibition
- 09
- Rated No. 1 in National Customer Satisfaction Index (NCSI) 2008
2007
- 11
- Established LF Food Corp. as a subsidiary company for Food and Beverage(F&B) business
- 10
- Rated No. 1 in National Customer Satisfaction Index (NCSI) 2007
- Established Shanghai Business Center
2006
- 12
- Became an independent corporation from LG International Corp.
- Established branches in Milan and Paris
- 10
- Launched MOGG
- 08
- DAKS sponsored London Symphony Orchestra concert in Korea
- 06
- HAZZYS sponsored the musical ‘Miss Saigon’
2005
- 11
- DAKS opened flagship store in Chungmuro
- Launched Lafuma
2004
- Established branch in Shanghai
2003
- 08
- Launched Albero
- 04
- Opened CRM customer analysis system
- 01
- Launched Ashworth and Zeden
2002
- 08
- Launched TNGT
2001
- 10
- Rated No. 1 in National Customer Satisfaction Index (NCSI)
- 07
- Extended Web POS to all stores across the country
2000
- 08
- Launched Hazzys
1998
- 10
- Rated No. 1 in National Customer Satisfaction Index (NCSI, KCSI)
1997
- 11
- Held Korea Fashion Design Contest of the International Young Designer Fashion Contest
- Launched DAKS Golf
1996
- 03
- Completed Sinsa-dong office
1995
- 09
- Held environmental protection campaign during customers’ month
1994
- 10
- DAKS invited Royal Philharmonic Orchestra at its 100th anniversary10Held fashion show to celebrate the 20th anniversary of Bando Fashion
1993
- 07
- Proclamation ceremony on New Culture Creation Campaign
- Presentation of uniform for Daejeon EXPO ‘93
1992
- 04
- Held Korea’s first fashion show at a ball park
- 01
- Innovation management of mass production factory
1990
- 09
- Launched Towngent
- Held customers’ month event
1986
- 11
- Completed Anyang Integrated Logistics Center
- 10
- Completed Bando Fashion Office in Doksan-dong, Seoul
- 09
- Completed Brand Image Position (BIP)
1985
- 05
- Completed mass production factory (currently the menswear factory)
1983
- 09
- Launched DAKS
1981
- 07
- Technology partnership with Mancillas, U.S.
1979
- 07
- Launched Bando Casual Wear
1978
- 06
- Launched Bando Accessory
1975
- 09
- Launched Bando Menswear
1974
- 12
- Founded Bando Fashion (established Department of Fashion in Bando Company)
- Opened the 1st Bando Fashion in Myeongdong, Seoul,
- and launched women’s wear
1970
- 02
- Completed Busan Factory
1956
- 02
- Renamed Bando Company
1953
- 11
- Founded Lak Hui Industry