- Setting a “genderless” trend with the first-ever fashion show integrating menswear and womenswear collections
- Presenting an authentic British fashion style with the application of independently developed materials and details of the finest quality
DAKS, a British classic fashion brand, held its 2018 F/W Collection Fashion Show on January 14 during Milan Fashion Week, and forecasted the trends that will be seen in the second half of this year.
Milan Fashion Week is the world’s largest fashion event attended by renowned fashion designers and fashion insiders from around the world. DAKS’ fashion show held in Piazza Vetra garnered everyone’s attention as first fashion show ever to present menswear and womenswear collections simultaneously.
DAKS captured a classic and elegant mood in its entire collection under the concept of a British couple going on a romantic train trip in winter, and attempted to express the intimacy and strong attraction felt between a man and a woman upon seeing uncanny resemblances in each other. Similarities in the materials, patterns, ornaments, colors, etc. between the menswear and womenswear collections were emphasized, and suits and double-breasted coats were presented in both collections, thereby proposing the genderless look as a new trend for this fall and winter.
For its latest collections, DAKS strove to demonstrate an authentic British fashion style by using the materials developed with Mill, a prominent British fabric maker, and to create finest details such as an elaborate golden chain on top of a belt and floral patterns on jacket collars, for example.
Also, it revealed its brand identity through the House check design and applied the checkered pattern with a three-dimensional appearance that was specifically designed for the 2018 F/W season throughout both collections.
As for the color schemes, vibrant and vivid colors were presented, instead of the typical fall and winter colors. While adding a sense of liveliness to the winter season clothing with rich hues of dark yellow, orange, green and wine colors, DAKS presented a classic look with flamboyant floral prints reminiscent of the curtains and carpets of British trains.
Knitwear were the key items used to complete the British look, with their unique patterns and materials. DAKS used wool materials of the finest quality including Merino and Shetland wool and added elaborate embroidery and wrinkle designs to capture refined and classic beauty, while producing a soft appearance with gentle curves and lines.
DAKS, founded in London in 1894, is a prominent fashion house at the forefront of classic British fashion style. Presenting styles that show an ideal blend of tradition and modernity, DAKS has been a beloved fashion brand worldwide for more than 120 years. In Korea, DAKS products have been sold by LF based on a licensing agreement since 1982.