In the late 1960s, Casablanca-born hairdresser Joseph Ettedgui imagined a revolution in the way people buy fashion.
With his keen instincts, Joseph created a
multi-brand boutique that was more like a magazine than a clothing shop – a
place where visitors could discover new ideas, new styles and new designers.
JOSEPH brought KENZO and Castel Bajac into the global spotlight and played a key role in placing Azzedine Alaia and Yohji Yamamoto at the center of the global fashion world.
Originally a multi-brand boutique, JOSEPH presents its original collection showcasing meticulous tailoring, expert patterns and signature chic designs.
Following the launch of its flagship store in London, JOSEPH has.x-opened stores in New York, Paris, Cannes, Tokyo and other major cities as well as in high-end luxury department stores across the globe.
Known for high-quality fashion essentials and innovative designs, British luxury contemporary brand JOSEPH stays highly popular among urban-chic women in all parts of the world by recreating classic into modern luxury.