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LF

HISTORY

We will develop as a global company

2018~2006

As a fashion house that has a competitive edge in the global market, we will further strengthen our brand values and core capacities to prioritize customer needs. We will become a lifestyle company that provides a tailored style of living to customers rather than confining them to fashion.

2018

04
Launched Men’s collection of Isabel Marant in Korea

2017

11
LF launches Hazzys in Vietnam
10
Hazzys opens a pop-up store in Mare, Paris
Opens until January 1, 2018
09
LF Mall launches a video online shopping channel, ‘LFON’
Launched Czechs cosmetic brand, ‘Botanicus’ in Korea
07
Hazzys enters ‘Colette’, Paris’ famed select shop
Hazzys is being displayed in Colette until December 31, 2017
05
Acquired travel specialized media channel, Polaris TV
03
Launched French cosmetic brand, ‘Graine de Pastel’ in Korea
02
Launched JillStuart Sport
Launched British comfort shoes brand, fitflop in Korea
01
Acquired majority shares of Indulge, a specialized company for importing and distributing liquor product in Korea

2016

08
Launched French cosmetic brand, ‘BULY1803’ in Korea
06
Opened Seoul flagship store of Birkenstock
Launched Dutch cosmetic brand, ‘greenland’ in Korea

2015

10
Received Customer Satisfaction Award from Korean Society of Consumer Studies for the first time in fashion industry
05
Acquired lifestyle specialized media channel, DongA TV
Acquired Tricycle, the operating company of online fashion shopping malls such as halfclub.com
04
Launched travel specialty store, RAUM VOYAGE
03
Launched German casual shoes brand, Birkenstock
Launched American contemporary women’s brand CATHERINE MALANDRINO in Korea

2014

08
Launched women’s select-shop style retail brand a.t.corner
07
VIP Lounge opened for HAZZYS Chinese customers
A lounge exclusively for Chinese VIP customers of HAZZYS-BC UnionPay card was opened in the heart of Myeong-dong, downtown Seoul, the number one tourist destination in Korea.
06
HAZZYS entered Japanese market
04
Company name changed to LF
LG Fashion makes a fresh start under the new name LF. It is the company’s objective to evolve into a culture and lifestyle company that presents lifestyle choices tailored to individuals and enriches customers’ lives.

2013

08
Launched allegri
07
Hazzys entered the Thai market
06
Proclamation ceremony of LF innovation management
05
RAUM EDITION opened flagship store in Apgujeong-dong
04
Hazzys opened its first stand­alone store in Taiwan

2012

12
Isabel Marant opened flagship store in Seoul
11
Launched Pajar, Canadian winter boots brand
06
Launched Il CORSO del MAESTRO
04
Launched Lipault, French luggage and bags brand Reopened RAUM
01
Launched Vince

2011

09
Hazzys opened flagship store in Myeongdong Hazzys opened flagship store (5-story building, 500 pyeong) in Myeongdong, the mecca of shopping, attracting many local and foreign shoppers to enjoy the traditional British yet contemporary casual look.
Launched Neil Barrett
Launched Max Mara
08
Launched Jill Stuart New York
03
Launched Burton

2010

11
Established Lafuma China
LF and the Lafuma Group have established a branch in Beijing, China, to expand the Chinese outdoor wear market that is rapidly growing by 35% annually. We are to cooperate with the Lafuma Group on the design and the operation of the manufacturing factory. We will be in charge of the overall management of the Chinese branch to occupy the outdoor wear market in China.
08
Launched Jill Stuart Accessory
02
Launched Hunter
Launched Intersport

2009

12
Leonard held its first fashion show in Korea
10
DAKS opened an art exhibition celebrating its 115th anniversary
08
Launched Hazzys Golf
06
Opened RAUM flagship store
04
Launched Jill Stuart, Jill by Jill Stuart, and Vannesa Bruno
03
Launched Joseph

2008

12
Launched Isabel Marant
LF became the direct import distributor of Isabel Marant, the French designer brand well known for her French chic look. LF is on a strong foothold in launching foreign designer brands in the Korean market, including Blumarine, Leonard, and Jill Stuart.
10
Opened DAKS art exhibition
09
Rated No. 1 in National Customer Satisfaction Index (NCSI) 2008
08
Opened Something Else, an online shop

2007

11
Established LF Food Corp. as a subsidiary company for Food and Beverage(F&B) business
10
Rated No. 1 in National Customer Satisfaction Index (NCSI) 2007
Established Shanghai Business Center
Began construction of the fashion training center

2006

11
Became an independent corporation from LG International Corp. LF was separated from LG International Corp. and became an independent corporation 30 years after its establishment. LF, focused on fashion, further maximized its growth potential.
Established branches in Milan and Paris
08
Launched MOGG
06
Hazzys sponsored the musical “Miss Saigon”
03
DAKS sponsored London Symphony Orchestra concert in Korea

Lead the advancement of the fashion industry

2005~1953

LF, established in 1953, has changed the dynamics of the Korean fashion clothing industry, stood at the forefront in advancing Korean fashion industry through sustainable infrastructure investment, and created the image of a “fashion culture company” by promoting various cultural projects

2005

11
DAKS opened flagship store in Chungmuro
02
Launched Lafuma

2004

Established branch in Shanghai

2003

08
Launched Albero
04
Opened CRM customer analysis system
01
Launched Ashworth and Zeden

2002

08
Launched TNGT

2001

10
Rated No. 1 in National Customer Satisfaction Index (NCSI)
07
Extended Web POS to all stores across the country

2000

08
Launched Hazzys

1998

10
Rated No. 1 in National Customer Satisfaction Index (NCSI, KCSI)

1997

Held Korea Fashion Design Contest of the International Young Designer Fashion Contest
Launched DAKS Golf

1996

03
Completed Sinsa-dong office

1995

Held environmental protection campaign during customers’ month

1994

 
DAKS invited Royal Philharmonic Orchestra at its 100th anniversary10Held fashion show to celebrate the 20th anniversary of Bando Fashion

1993

07
Proclamation ceremony on New Culture Creation Campaign
Presentation of uniform for Daejeon EXPO ‘93

1992

04
Held Korea’s first fashion show at a ball park
01
Innovation management of mass production factory

1990

09
Launched Towngent
Held customers’ month event

1986

11
Completed Anyang Integrated Logistics Center
10
Completed Bando Fashion Office in Doksan-dong, Seoul
09
Completed Brand Image Position (BIP)

1985

05
Completed mass production factory (currently the menswear factory)

1983

09
Launched DAKS Bando Fashion opened the first DAKS store in Chungmuro.
It was the first to have adopted manufacturing technique from abroad,
which laid the foundation for total brand management.

1981

07
Technology partnership with Mancillas, U.S.

1979

07
Launched Bando Casual Wear

1978

06
Launched Bando Accessory

1975

09
Launched Bando Menswear

1974

12
Founded Bando Fashion (established Department of Fashion in Bando Company)
Opened the 1st Bando Fashion in Myeongdong, Seoul,
and launched women’s wear

1970

02
Completed Busan Factory

1956

02
Renamed Bando Company Lak Hui Industry has been renamed as Bando Company in 1956 and marked a turning point
when the company successfully occupied the wig manufacturing industry in 1966.

1953

11
Founded Lak Hui Industry